Functions & Features

Affiliate Resource Center

Watchdog's Affiliate Express is a bundle of products & service designed to help affiliates with their day-to-day activities. A "desktop" will serve as a resource center for affiliates featuring digital assets, dynamic showcase generators, merchant program details and industry news. More Detail

Dynamic Showcase Generator

At the core of Affiliate Express is a dynamic product showcase generator that exceeds any of the competitions functionality by 3-5 times! Tired of having limited control? Give our showcase tool a try. Or, can’t find a needed way to display your store, let us know! More Detail

Internationalization

The suite of Watchdog Express products are all setup to support the input and dissemination of content in any language. More Detail

Merchant Centers

A Merchant Center is a place where an affiliate can find information much like that in the affiliate networks. This includes things like a program overview, product feed information, commissions, FAQs and more. More Detail

JavaScript Store Inclusion

As you create stores in your Affiliate Express, there are two ways to integrate them into your websites. The first is through a single line of JavaScript also refereed to as "client-side" inclusion. This is a powerful tool that allows you to instantly drop a store into any web page on your server. More Detail

Server-Side Store Inclusion

As an alternative to the JavaScript "client-side" store inclusion, you can also include your store server-side. The added advantage in doing this is that all the HTML then become indexed by any search engine crawlers traversing your site. More Detail

Showcase Skins (CSS)

The affiliates that were instrumental in the creation of the Affiliate Express suite insisted that they be provided some basic choices for configuring the store’s look & feel. However, for advanced affiliates, they also wanted to have the option to use their own website stylesheet for a more seamless integration. More Detail

Showcase Display Options

Affiliate Express gives you many different ways to configure your store, including the functionality available, the layout, and the look & feel. These are configured through a series of simple field selections. More Detail

Showcase Media Options

Traditional product dynamic showcases show text and images. Watchdog’s dynamic showcase tool is designed to not only show images, but also supporting other types of media such as audio, video, flash, documents, and any other digital assets necessary for representing a product. More Detail

Affiliate Network Participation

All Watchdog’s Express tools are affiliate network independent meaning that they are designed to work with multiple affiliate networks. AS of today, we have integration support working for Linkshare, Commission Junction, Direct Track, and Share A Sale. And more are coming as we integrate feeds from some of the small networks as well. If you have a specific request, please let us know. More Detail

Pre-Fab Showcases

To further extend our already powerful dynamic showcases even further, we’ve created the concept of “pre-fab” showcases, or prefabricated showcases. Pre-fabs are formatted HTML that embed a dynamic showcase. These showcases are created by advertiser or their affiliate managers and registered within Affiliate Express. Affiliates can then easily grab the HTML and append their PID to the end of the JavaScript call. No additional work is necessary. More Detail

Dataset Granularity

Often times, product feeds can represent data sets of 20,000+ products. So, Watchdog has integrated a structured query language (saerching) to assist the affiliate in limiting the products that are shown within a data feed. More Detail